“Word of mouth has become word of keyboard,” stated an article in Futurist magazine last spring. Instead of seeking so-called “experts”, consumers today let their fingers do their talking and interact with other consumers to decide what, when, how and why to buy. You probably shop this way, too. So welcome to the revolution!
Not since the dissemination of the printing press have so many had access to so much in terms of information! We today live in the ultimate democracy, the ultimate testament to the free market economy and to freedom itself! You’re only a few keystrokes away from knowing, and, potentially, even having anything you want!
Think about how you buy just about anything today, from a movie ticket to a big-screen TV, and see how these statistics grab you: Over 50% of all consumers who purchased electronics online said they read the reviews written by other consumers. Of those, 30% said their purchases were based on consumer reviews they found at various places on the web. It’s a safe bet those numbers will go way up in a short time because, according to the article, 90% of people say they trust suggestions of the word-of-mouth, or “word of keyboard” variety.
Can anybody argue that the customer is NOT in charge these days? Does a business that even tries to debate that really deserve YOUR business?
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