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stop_button.jpgWhen it stops working.

Not when YOU get tired of it, not when you think the market wants something new, not when some expert tells you it’s time for a change, and  not just because you’ve had it a long time.

You change a campaign or strategy when the results you sought stop appearing on a regular basis.

You change it when it stops working. Period.

Susan Starr Kremeier said -

This is a good lesson in life and in marketing.
I love your website!

August 2, 2008 @ 10:15 pm