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Mark_Harmon.JPGA couple of weeks ago I had the opportunity to serve as the auctioneer for the Mark Harmon Celebrity Weekend Benefit. I’m happy to report that we raised over $100,000 at the auction event and that the money will go to benefit some great causes, including one of my favorites, the Ronald McDonald House.

I am fortunate to get to work with local and national celebrities from time to time, and people always seem to ask the same question: “So, what are they really like?”  What they’re really asking, in reality, is about the celebrity’s BRAND. A brand is really nothing more than the collection of stories the customers tell about the product, when you get right down to it. Or as Amazon founder Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.”

Well, here’s what I have to say about the brand called Mark Harmon. He’s simply a class act all the way. I only got to visit with him for a few minutes and found him to be very gracious and appreciative of my efforts as his auctioneer (maybe that’s why I’m so red in the face in the picture), but the lasting impression I have of him was how engaged he was with all the attendees. From the time he walked through the doors of the event he was set upon by legions of fans. They wanted their picture taken with him, they wanted his autograph, they wanted him to autograph the camera they used to take a picture of him, and on and on and on. And Mark did it all. And cheerfully! He seemed genuinely concerned that every single attendee he met went away with a good experience. So when people ask me about Mark Harmon, my assessment is that he’s simply a good sport and a class act all the way.

He even promised me I’d get a guest spot on NCIS! I’ll be playing some kind of fancy foreign diplomat, or something like that. A “cadaver,” I think he called it…

Tyler Cope said -

Dr. Burt,
This entrie caught my attention because; I am a huge NCIS fan. I am very jeolous that you got to meet Mark Harmon. I will say that you are totally right that our name is our brand and that doesnt just apply to celebrities, but to all of us. As we live our life the things we do and say have an effect on how people see us. Unfortunately we usually are more worried about getting our opinion across at the time; instead of thinking how is this going to affect how people think about me. Also has Christians we wear the brand of Christ and sometimes we need to think how well are we representing his brand.
Just a few thoughts…

Tyler

August 26, 2010 @ 11:10 am