You’d think because my profession is marketing that the Super Bowl would be my favorite time of the year. That’s not exactly the case. While it is always interesting to see how these organizations develop huge productions that do indeed grab the eye, may entertain, and may have us buzzing about some of them around […]
Month: January 2013
Changing your strategic plan? Not so fast!
It’s that time of year. The execs are sitting around the board room getting fidgity, wondering if they should overhaul their current strategic plan or scrap it altogether. Or maybe just tweak it a little, since they haven’t tweaked anything in a while. Truthfully, and practically, their energy could probably be better spent on other […]
Product Life Cycle – Way Cool!
Finally! Finally, finally, finally, I get the chance to be cool again like I was for approximately 32 minutes way back in 1987. Back in the day (as you young people are fond of saying), I had a flight jacket, a Coca-Cola shirt, and, of course, a pair of Wayfarer shades to top it all […]
What should really be on your mind when you spend? (Hint: It’s what the free market is all about!)
In 2007 we went all out for Christmas and bought a flat screen TV. My wife and I were so proud as we put it above the mantle so it could be the centerpiece of the room. In the summer of 2004 we had looked at plasma televisions that started around $3000 or so, so […]
What’s MOST important stage of YOUR business?
Businesses ultimately go through basically 4 stages: Startup, survival, success, and sell-off. A smart entrepreneur will recognize from the very beginning that beginning with the end in mind is a good idea. Even if the entrepreneur loves running the business, even if the entrepreneur remains healthy enough to run the business throughout his or her […]