I was so utterly, disgustingly, profoundly, disappointed to hear that they were making a Die Hard 5, I didn’t even care what the proposed plot was. To be honest, I thought the whole idea was just a rumor, then when I saw the trailer, I really thought it was a bad Saturday Night Live sketch […]
Month: February 2013
Two Texas brands you deserve to know about…
Earlier this month I had the privilege of traveling to Grapevine, Texas to help a fellow speaker and good friend of mine, Dave Lieber, raise money for a superb cause he co-founded a few years back called Summer Santa. You can learn more about what they do here, and don’t be embarrassed if you get […]
One reason marketers hate math…
A very popular local restaurant offers over 600 varieties of soda pop. My guess is they probably only sell about 20% of those (A partially scientific guess, based on the time-honored 80/20 rule!). This suggests that the return on investment (ROI) on such a broad inventory might not be that high and that a pruning […]
What is your customer REALLY buying?
We may think we’re marketing a “product,” but what the customer wants to buy is a solution. The customer cares less about features (what it is) than benefits (what it DOES for them). Features and facts may help them justify a purchase with logic afterward, but the decision to buy, the benefits they are seeking, […]