It’s over a week in the rear-view mirror, but there’s still plenty abuzz about the incredible insights offered by the 2014 Super Bowl Panel hosted by the American Marketing Association of Oklahoma City (AMAOKC). Vice President (and soon-to-be-President-Elect) Stew Law, assembled this group of experts who offered their insights on a selection of the commercials. […]
Month: February 2014
Wanna stand out? Take a lesson from retail history…
The following passage is from Natasha Vargas-Cooper’s book, Mad Men Unbuttoned: A Romp Through 1960s America. Nineteenth-century markets and general stores were overstuffed with merchandise. Products poured out of barrels or were haphazardly piled on top of one another in crates. Consumer goods were shelved rather than displayed. In the mid-century, space became luxury because […]
Dramatize when you advertise?
Good marketing is indeed that which gets RESULTS! As David Ogilvy famously said, “If it doesn’t sell, it isn’t very creative. The Kodak commercial below is worth a look. And yes, I hear you, it doesn’t matter if I love it or if millions love it or if it brings tears to our eyes or […]
CVS actually uses its mission to make decisions! Imagine that!
Looks like CVS is taking a bold step to ensure that its actions are congruent with its mission. If you haven’t heard this story yet, you can find it by clicking on the picture below. Every book you ever read about strategy says that the mission and core values of the organization should drive every […]
Super Bowl ad standouts (Don’t worry, this won’t take long!)
In a couple of weeks I’ll be moderating the AMAOKC’s annual Super Bowl Showdown. I don’t get a vote in what gets picked or anything, but if you’re interested, here are some that I thought were worth talking about. It’ll be interesting to see if any of these make the cut. My bet is the […]
Do I owe the Super Bowl an apology?
For as long as I’ve had the honor of appearing on your screen as a Blogger, I have made essentially an annual tradition of bashing the whole pomp and circumstance surrounding the time of year I’ve come to call “Super Bowl Season.” I have stated often, and continue to believe, the hype about the grandeur […]