One of my favorite parts of the original Men in Black movie is where agent K (Tommy Lee Jones) of the Men in Black agency is giving new agent J (Wil Smith) a tour of the facility. J asks the question, “So…what branch of the government do we report to, anyway?” To which K replies, […]
Month: June 2014
Look what CAT dragged in…
Here’s a video from Caterpillar for their extra tough mobile phones. The commercial itself may be new, but its messaging strategy is one of the oldest, and most effective, there is when it comes to marketing storytelling: Dramatize the benefit! This message and the way it’s shared deserve kudos because it showcases the benefit of […]
The toughest decision you’ll ever make (the first time)
The most important decision you’ll make in your business is customer selection, or which customers you want as your target market. This should be true for any size enterprise, but it’s especially true if you own the business because 1) You have limited resources and you must invest those resources where they’ll produce the highest […]
How Seth Godin says to build your next business model…
Steve Jobs was known for passionately quoting Picasso’s “Good artists copy, great artists steal” line. At first read that may set off your ethical radar and cause the hair on the back of your neck to stand up. As it says in Ecclesiastes, there truly is nothing new under the sun, so “stealing” isn’t always […]