NSA Logo

Amazon is using its packing tape to promote its new product! (Click to enlarge)

Amazon does a lot of things right when it comes to delivering value.

Just as a full disclaimer, as I’ve noted here before, I’m a satisfied customer to such a degree that I don’t mind being an ambassador for their brand.

Their new venture into the Kindle Fire phone will be interesting to watch, but what’s already caught my eye is one of the many ways they’ve chosen to promote it. Take a look to the left and you’ll see how  they’re using packing tape as a promotional tool.  Not too shabby.

No sense letting that valuable marketing real estate go to waste, I reckon!

Reminds me of this quote:

Why pay a dollar for a bookmark? Why not use the dollar for the bookmark?” – Steven Spielberg

 

 

Michael said -

I noticed that just this week on a box of books I ordered and thought the same thing!

September 6, 2014 @ 8:54 pm