What makes the environment in which we operate so dynamic is the constant interaction of a set of environmental forces. They can be totally independent of each other or they can influence one another, so they have quite an impact. In any case, they’re worth knowing about. So, what are the categories of environmental forces? […]
Month: October 2014
Is Time Money?
Short answer: Yep, Time is money. If you’re busy, you can just stop reading right here and get on with your day. Not only is time money, but time is the new measure of wealth. There is most definitely a correlation between time and money! On the expense side, it’s time = money. On the revenue […]
Why to avoid this terrible, terrible marketing idea…
For almost as long as I’ve been blogging, one huge message I’ve tried to impart is that you do NOT want to get caught competing strictly on price. You can read those old musings here if you need convincing of what a disastrous, slippery slope that can turn out to be. Otherwise, here’s a nice […]
Thanks for the party, VI Marketing and Branding!
Thursday may be just another AMA meeting for some, but for me it’ll mark my 20th straight year to darken the doors of an AMA meeting. I have not missed a luncheon meeting since attending my first one way back in October of 1994. I’ll be attending meeting number 199 that day (it would be […]