No, your monitor isn’t showing the picture upside down.
This is a real Christmas Tree, real people do buy it, and they eagerly pay real money for it, too! Really!
You can be the first on your block to have one of these babies for an investment of anywhere from $150 to over $700 bucks. Some even come pre-lit!
The “benefit” of this tree is that, because it’s narrow at the bottom instead of the top, there’s more room for presents underneath! That’s the supposed value proposition. At some level, that actually has a fair amount of practicality and suggests that this should be how all Christmas trees should be designed.
I think we all know this kind of
tree will never become the “standard,” but that’s
not to say that there isn’t a decent, if not
respectable-sized market, for it! There are consumers who
think this is a neat idea and one worth paying a premium for. And
what they’re buying isn’t the utility of being able to
put more presents under the tree, but the bragging rights
associated with having something different from their neighbors.
The real value they’re buying is the “buzz” of
beating the Joneses not by keeping up, but by being different! In a
playful sort of way, of course.
A very important marketing lesson
we need to remember is that when seeking a target market for our
product, we don’t necessarily have to serve the biggest
market segment to have a very lucrative business. Recall that for a
market to exist, there must be enough who have the ability,
willingness, and desire to buy. If you’ve got enough
prospects who meet that criteria, whom you can serve
profitably you’ve got yourself a
As long as the numbers work, there can be success in taking so-called “conventional wisdom” and turning it upside down!