It’s very possible that even though you have a value proposition that would do your potential customers all kinds of good, they may not care one bit about it! So what can you do? You change the focus in such a way that it gives them something to care about! It may be that your offer doesn’t […]
Month: April 2015
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What is a brand, anyway?
What, exactly, is a brand? Simply put, it’s anything and everything your customer can associate with you. Your brand is the window, any window, through which your organization can be viewed. It’s any word the customer uses to describe you, and it’s any touch point your customer has with your organization. It’s also any […]
What’s the real goal?
Many of the frustrations in marketing come from focusing on the wrong things. We ask the wrong questions, which in turn makes the problem we’re trying to solve seem that much more difficult. In fact, we often end up trying to solve the wrong problem in the first place! Consider a typical Restaurant owner. She […]