NSA Logo

A while back a little crisis erupted when a local fuel vendor announced that a few batches of its gasoline had too high an ethanol content. High enough to potentially cause engine damage. Several Oklahoma City metro convenience store locations were affected, and they of course had to notify the public of the unfortunate news.

Fortunately for OnCue and its customers, the recall didn’t affect them. Or, more accurately, as a loyal On-Cue customer, I should say it didn’t affect us. OnCue made a point of making sure their customers knew it, too, by placing signs that prominently shared that important message on the front doors of its Oklahoma City locations.

If your value offers a competitive advantage, even if it’s a short-term advantage, showcase it. Let the world know about it.  If you’ve got it, flaunt it, baby!

Comments Off

If there is an opportunity to get in front of an audience, you can bet marketers will find it. The picture to the left illustrates one such example.

The good folks at Coca Cola determined that those concrete poles that serve as safety/security barriers to the entrance to such places as Wal-Mart were not being used to their full potential. So they came up with a cardboard overlay that featured their latest promotion. Hard to miss as you walk through the main entrance, and I offer them a tip of my marketing hat for their creativity.

A while back we talked about how Amazon did something similar.

A good idea is to look for “underutlized real estate” where you might be able to get your message out there. The more unique, and the more clever, the better.

Doing business without advertising is like winking in the dark. You know what you are doing, but nobody else does.” – Unknown

Comments Off


I’ll get right to two important points:

1 – Super classy golf tournament at Coffee Creek.

2 – Support of the tournament helps fund Max Dobson’s “Teaching the Disabled Child” class and the Oklahoma Christian University chapter of the American Marketing Association.

Here’s a link to the registration form: AMA Golf Brochure 2016.

Find me at the tournament and I’ll treat you to an ice cream sandwich!

 

Comments Off