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Something I like to help clients do is maximize every resource. When that maximization also offers some potentially high ROI activity, all the better. It should come as no surprise that Amazon provides us with a fine example of this very concept in action.

I ordered some stuff from Amazon and it arrived in the box shown in the pic to the left.

As you can see, the box features promotional copy for the movie, “The Greatest Showman” starring Hugh Jackman.

The industry term for this is “printed packaging” and not only is it something Amazon is using, it’s become another profit center for them because vendors pay Amazon for the privilege of using that space to get their messaging in front of the eyeballs of Amazon customers.

Once again, Amazon, BRILLIANT!

 

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