Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what […]
Month: March 2018
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How can you be the most influential person in the room?
The first question we should always ask when entering any situation that could be a networking situation, and you’ll likely find that ANY situation CAN become a networking situation (done tastefully and tactfully, of course) is…. Who here can I help? I got this idea from Dr. Robert Cialdini, who is considered by many to […]
Fix this first (‘Cause you may be worrying about the wrong things…)
I often hear decision-makers talk about how they need a new logo, a new brand identity, a new website, or they need to “do more social media” or any other number of things that may indeed be worth looking at, but may not be the real problem or the best place for their attention. One […]