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Seth Godin is a brilliant marketer.

He often post a blog entry of only one sentence or a few sentences.

And people think it’s amazing.

And when he does it, it is.

If I were to do that, it’d just look like I was trying to imitate Mr. Godin.

Or just lazy.

Or both.

Which is lousy branding.

So I will think long and hard before I ever do that.