by admin | Mar 11, 2016 | Leadership, Marketing, Organizational Design, strategy
I’m a huge fan of using guiding principles. In fact, I often suggest trying to replace formal strategic plans with a good set of memorable, actionable guiding principles wherever possible. You can find more on that HERE if you’re interested. The idea of...
by admin | Feb 6, 2012 | Marketing, Organizational Design, strategy
In previous entries I’ve suggested that a much more ACTIONABLE alternative to long, drawn-out, boring strategic plans is to have a set of guiding principles that give members of the organization direction on how to make decisions. How to take ACTION, which is...
by ambooth | Jan 19, 2012
Programs tailored forYOUR audience Great Game of Networking ECHO Marketing System The Auctioneer in YOU! Great Game of Networking Minimize effort, make more contacts, get more leads, make more money, and have a lot more fun doing it! Based on his book by the...
by admin | Jun 7, 2011 | Marketing
One of the things I detest about most strategic plans is that they involve a bunch of talk and very little “do.” A strategic plan is pretty much worthless unless it results in action, so my thought is, why not just skip all the time-wasting stuff and...
by admin | Jul 16, 2009 | Marketing
I once heard of a law firm that had one guiding principle that was ingrained in every single employee at every department from the time they were first hired. It goes like this: “You’re either serving the client, or you’re serving the person...
by admin | Apr 14, 2008 | Marketing
Before you think you’re reading some slang for a profane phrase used in instant messaging, allow me to explain! WTGBRFDT stands for “What’s The Good Business Reason For Doing This?” It is a guiding principle that drives every action, every...
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