by admin | Feb 23, 2015 | Brand, Marketing, strategy
First, a thousand thanks to the AMAOKC for having me moderate the 2015 Superbowl Showdown at the February meeting. I always LOVE doing it, and as I get older, my appreciation for being asked to do it escalates, yet I also know there’s gonna be a year when...
by admin | Feb 3, 2014 | Brand, Marketing, strategy
In a couple of weeks I’ll be moderating the AMAOKC’s annual Super Bowl Showdown. I don’t get a vote in what gets picked or anything, but if you’re interested, here are some that I thought were worth talking about. It’ll be...
by admin | Feb 1, 2014 | Brand, Efficiency and Effectiveness, Marketing, Social Media
For as long as I’ve had the honor of appearing on your screen as a Blogger, I have made essentially an annual tradition of bashing the whole pomp and circumstance surrounding the time of year I’ve come to call “Super Bowl Season.” I have stated...
by admin | Jan 31, 2013 | Brand, Marketing, Research, strategy
You’d think because my profession is marketing that the Super Bowl would be my favorite time of the year. That’s not exactly the case. While it is always interesting to see how these organizations develop huge productions that do indeed grab the eye, may...
by admin | Feb 2, 2012 | Marketing
Come Super Bowl Sunday we’ll all be gathered around the tube to give this hyped-up event the homage it deserves. Most of us will likely discuss the commercials that air during this glorious event as much as we discuss the game itself. That...
by admin | Nov 8, 2011 | Marketing
Retailers light up when they talk about “Black Friday.” This is the Friday right after Thanksgiving where they offer all kinds of crazy deals and hope to start to show black ink instead of red for the first time during the typical year. I’ve already...
by admin | Jul 14, 2015 | Brand, Marketing, strategy
A lot of times we like to lay more blame at the feet of ad agencies than they deserve. You may recall from how snarky I get around Super Bowl season each year that I’m as guilty of this as anyone. Revisit some of those musings here if you like. I...
by admin | Mar 16, 2014 | Brand, Marketing
Kia used a Super Bowl ad to boldly roll out its attempt to enter the luxury car market. What Kia is attempting to do is use a line extension to move into a new category. Sometimes this works, but for the reasons such as those we shared in the previous entry, often...
by admin | Mar 4, 2014 | Brand, consumer behavior, Marketing, strategy
Kia is trying to move into the luxury car category. They blasted onto the scene with an impressive Super Bowl commercial (one of the few that were truly Super Bowl-worthy in terms of grandeur, in fact). Just in case you missed it… Wow! A noble effort, to...
by admin | Feb 22, 2014 | Marketing
It’s over a week in the rear-view mirror, but there’s still plenty abuzz about the incredible insights offered by the 2014 Super Bowl Panel hosted by the American Marketing Association of Oklahoma City (AMAOKC). Vice President (and...
by admin | Jan 28, 2014 | Brand, Innovation, Marketing
During “Super Bowl Season” , we’ll hear a lot of buzz in the media and around the water cooler about this commercial and that commercial. We’ll hear people talk about commercials that made them laugh, ones they really “liked,” ones...
by admin | Dec 14, 2013 | Brand, Networking, Social Media
A good time was had by all and a boatload of money got raised for the Dream Fund Thursday night thanks to the Oklahoma City Marcomm Community. It’s always fun to hang out with marketing gurus (and AMA Past-Presidents) Brian Blake and Kevin Jessop, but to get to...
by admin | Jan 27, 2012 | Marketing
Volkswagen is running this very eye-catching, conversation-piece of a commercial. The commercial is indeed cool, clever, original and well done. It is hard not to watch it multiple times. It’s difficult to not share it with everyone you...
by admin | Mar 4, 2010 | Marketing
A lot of people think that because I make my living in marketing that the Super Bowl is one of my favorite events. I hate to say it, but, the opposite is the case, and not just because Brett Favre didn’t make it this year. It makes me cringe to see how all that...
by admin | Nov 20, 2013 | Brand, consumer behavior, Marketing, strategy
There’s a lot of hype surrounding the time of year we’ve come to call Black Friday. Stories abound about how retailers are opening earlier and earlier (some are even attempting to hijack the Thanksgiving holiday itself!) with all these supposedly sweet...
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