I saw a noteworthy copy writing tactic used on the tailgate of a services company while driving around the other day.It had the company name, a short tagline, and the call to action, "Google us."Nothing fancy, but I think remarkably powerful in its simplicity.And if...
Brand
If your competitive advantage lacks this, it isn’t a competitive advantage…
Part of "Marketing 101" dictates that a big key to marketing is making sure that the value of your offering (your value proposition) has something that the other guys don't. You need to have some kind of competitive advantage. This can be as simple as just doing...
We’re pulling for you, OnCue…
You recall I've voiced in the past what a fan I am of OnCue. I am a fan of their brand largely because they just execute so well. They execute so well because they are constantly paying attention to their customers. They get more of my business simply because they...
What’s the #1 rule of branding?
What’s the #1 rule of branding that has to be top of mind at all times? The customer owns it! The most important rule of branding is to recognize that the customer ultimately owns the brand, not us. It has always been that way, but social media has just been providing irrefutable proof over the […]
Farewell, Family Video…
Well, can't say I'm surprised, but I am still a little sad. Got an e-mail from the president of Family Video some time ago announcing that they were shutting their doors. Very gracious, thankful, forthright e-mail letting us customers know how much we were appreciated...
Prediction: Who will win between Costco and Sam’s Club (Guaranteed bet!)
A lot of great things have happened in Oklahoma City in the 25 plus years I’ve been part of the business community. The opening of Costco here in town is but one example of how it’s just getting better and better! It’s no secret Sam’s loses a lot of sleep over the threat Costco poses, […]
What about my wife?
The other day I was making my ritual purchase of a soft drink at the OnCue Drive-Thru. To my “yes” response to the question “Will that be all?”, Erika,the nice young lady who often takes care of me when she works the drive-thru asked, “What about your wife?” “Well, what about my wife?” was the […]
A simple formula for getting more business…
Simple formula: If you want MORE business, simply go GOOD business. Do the kind of business that will make your customers happy they chose to do business with you. Do the kind of business that will have them choosing YOU for any future business. Do the kind of business that will encourage them to happily […]