Yep, I’ve got a sure fire, time-honored, market-proven system that’ll help you have all the success you want in your endeavor, and then some. Three simple steps: 1. Find out what your customers want. 2. Find a cost-effective and profitable way to give it to them. 3. Repeat. Just that simple. Start doing this and […]
Research
What’s the first, most important question your people should ALWAYS ask?
Every time your team members open a conversation with a new customer or prospect, the very first question they should clearly, enthusiastically ask each one is this: “How did you find out about us?” This gives you true, direct, voice-of-the customer feedback about what marketing is working and how well. You can also train your […]
Should We Send a Valentine’s Day Card To The Library?
If there’s one resource I absolutely love, it’s the library. If there’s one place that levels the playing field, if there’s one place I don’t mind my tax dollars going, it’s the library. The OKC Metro Library system has been a resource I’ve used for over 20 years now, and I continue to marvel at […]
Krugman was wrong?
Oh no, you may be thinking. Krugman was wrong? Say it ain’t so! Not Krugman! To be honest, I had never heard of Paul Krugman until I ran across this little tidbit on a Motley Fool Podcast. Paul Krugman is an economist who, in 1996, said that by 2005 or so the economic impact of […]
This generation can’t text and buy gum at the same time?
Wrigley’s says gum sales are down. Why? Largely because of technology. Yes, you read that correctly. Technology. Most chewing gum is sold at the checkout counter thanks to its being conveniently placed right by the register as you complete your shopping experience. In days gone by, the colorful displays and packaging might catch the customer’s eye and entice a […]
What are the forces that make the environment so dynamic?
What makes the environment in which we operate so dynamic is the constant interaction of a set of environmental forces. They can be totally independent of each other or they can influence one another, so they have quite an impact. In any case, they’re worth knowing about. So, what are the categories of environmental forces? […]
What would Joan do?
Procter & Gamble is considered a “best of breed” company. Their stock is considered a must-own by the vast majority of stock analysts, and their legacy has spanned two centuries. One reason for their ongoing success is the power of their brands. One reason they have such powerful brands is because they stay so close […]
Why is everything so crazy?
One of the first lessons of leadership is to constantly acknowledge that we operate in a very dynamic environment. While the ongoing nature and rapid pace of the change is often frustrating (if not mind-boggling!), we can also acknowledge that there are specific categories of environmental forces at work that can be studied to help […]