Month: December 2008

Is A Complaint A Gift In Disguise?

It’s basic human nature to bristle at any kind of criticism. Dale Carnegie taught us in his 1937 classic, How to Win Friends and Influence People, not to criticize, condemn or complain if we want to appeal to others. But when it’s our customers who are complaining, we’d sure be well advised to LISTEN! By […]

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Did The Grinch Do This?

No, your monitor isn’t showing the picture upside down. This is a real Christmas Tree, real people do buy it, and they eagerly pay a premium for it, too! You can be the first on your block to have one of these babies for an investment of anywhere from $150 to over $700 bucks. Some […]

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The gift that gives and gives?

Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]

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