Month: December 2010

Segmentation Turned Upside Down?

This is a real Christmas Tree, real people do buy it, and they eagerly pay a premium for it, too! You can be the first on your block to have one of these babies for an investment of anywhere from $150 to over $700 bucks.  Some even come pre-lit! The “benefit” of this tree is […]

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The Most Famous Reindeer of All?

I don’t know the exact source of this story. Heck, I don’t even know if it’s true or not, and I don’t care! It’s a good story full of marketing and leadership lessons! Not to mention INSPIRATION! Enjoy! A guy named Bob May, depressed and brokenhearted, stared out his drafty apartment window into the chilling December night.  His 4-year-old […]

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Innovation or Planned Obsolescence?

Christmas lights have come a long way since I was a kid. In the days of old, Christmas lights were all on one circuit, so if one bulb…one itty bitty bulb… burned out, the whole strand of lights would stop working and you’d have to check each bulb to figure out which one to replace […]

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