Month: March 2011

Thanks from one happy customer!

In this post,  I would like to take a slight departure to offer a great big thanks to the 2010-11 American Marketing Association, Oklahoma City Chapter (AMAOKC) president Brian Blake and his team for all the remarkable value they are bringing to the OKC market and to the marketing profession! I have been a dues paying […]

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What makes a market?

For a market to exist, 3 factors must be met (there is a fourth that some authors like to throw in, but we won’t worry about that here). There must first be a need or desire for the product. Potential customers must see some inherent value in the offer being made. They have to imagine how this […]

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