Mad Men has made all kinds of television history, including being named best drama for four years in a row, and there are legions of loyal fans who revere the show. It even inspired the theme for the monstrously successful Marketini event held by the AMAOKC this year. For a marketer, it’s a blast to watch because they interweave so much advertising history into the story lines. For a person who grew up in a house of the 70s, which was decorated with stuff from the 50s and 60s, just the scenery alone is a draw.
There are a lot of reasons why Mad Men deserves all the success is is enjoying, but I think the number one reason was summed up by series creator Josh Weiner himself, when he said, “We make Mad Men for the fans. My goal is to tell a compelling story and entertain people, and it thrills me that people keep watching.”
I think the passion he obviously has for the show is also a key reason for its success. He loves making the show because he’s a fan of it too. He’s his own customer, in other words!
The CUSTOMER is the answer to every marketing question. Give them value and continue to do so and you’re well on your way to success. It may not be easy, but it is that simple.
Inspiration does exist, but it must find you working.” — Pablo Picasso