Here’s a commercial that I loved! It really showcases how organizations should exist not to just make products or provide services, but to enrich lives! Every organization should clearly define its purpose. It’s purpose should identify exactly WHO it serves and HOW. Every subsequent decision should be derived from that purpose. Granted, there are a lot more little decisions to be made along the way that will sometimes make this simple to relate to concept seem very difficult to enact, but I think anyone would find it hard to argue with the power of a good, solid, empowering purpose.
If you look at the comments made by some of the YouTube viewers you’ll see that not everybody loves this commercial, and I have to admit that I’m not as big a fan of GE overall as I once was, but this commercial gets a definite thumbs-up.