Month: November 2012

Why do so many new products fail?

Often new products fail because there is no perceived need for them. That is, they don’t solve a real consumer problem. What is it that makes a problem “real?” For that answer, like all marketing/business/strategy answers, we have to ask the ultimate expert in our business, THE CUSTOMER! Whatever “real problems” we think our product […]

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Thank you 2012!

This post is always my favorite to do each year because it showcases what’s on my mind every day…How THANKFUL I am for the blessings my family and I enjoy, and that certainly includes how much I appreciate your inviting me onto your electronic device to share a thought from time to time. I know […]

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Veteran’s Day 2012

“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her […]

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How does that junk make it on the air?

Ever wonder why you see so many commercials that make you wince and say, “Why would they put something like that on the air?” The short answer is RESOURCES. The two key resources are time and money, and rarely does any organization, large or small, have enough of either these days. If they ever did. […]

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