Black Friday further indicted (This time by a REAL guru!)

Legendary marketing guru Seth Godin has some interesting thoughts on how Black Friday is a fallacy.  Plus, if the question “What is Cyber-Monday and who is its founder” ever comes up in a game of Trivial Pursuit, or if you just want to impress folks around the water cooler with that knowledge, you’ll be equipped do so all by clicking here.

The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate.” – Seth Godin