One of our favorite posts each year is to share the story of how NORAD began the tracking of Santa. It’s a charming story and a great marketing lesson. You can read it for yourself below. Many thanks to Katie, one of our readers, for sharing the updated NORAD link with us which allows you […]
Month: December 2013
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
A good time was had by all and a boatload of money got raised for the Dream Fund Thursday night thanks to the Oklahoma City Marcomm Community. It’s always fun to hang out with marketing gurus (and AMA Past-Presidents) Brian Blake and Kevin Jessop, but to get to share the stage with these pros was […]
You know I hate to name any one book as my “favorite” on any subject, be it business or entertainment, but if I had to pick ONE that I think everyone alive today should read, one that was so inspiring to me I found myself wishing I could get YOU and everyone you care about […]
Prep and Landing is coming on ABC next Monday night! Check your local listings. And let me know what you thought of it!
There’s a holiday special I’ll bet you’ll enjoy because it deals with the “operations” side of how Santa does things. It’s called Prep and Landing. You’ll hear the elves talk about their mission statement, their “corporate culture,” and see how they use the latest technology to help Santa visit every home on the list in […]
Here’s Steve Earle’s most excellent rendition of Nothing But a Child to help us ring in the holidays. Look for more holiday-themed posts than usual this year…I’m just in that mood! Crank it up!