In his autobiography, Jack: Straight From the Gut, Jack Welch, arguably the greatest CEO of all time, makes an insightful proclamation: Companies can’t give job security. Only satisfied customers can do that.
If you own the business, there’s your formula for success. If you happen to be the employee of an organization, the formula works for you, too. Become the model example of how to satisfy customers and you’ll not only find job security, you’ll find you’re in great demand in any economy.