Good marketing is indeed that which gets RESULTS! As David Ogilvy famously said, “If it doesn’t sell, it isn’t very creative.
The Kodak commercial below is worth a look. And yes, I hear you, it doesn’t matter if I love it or if millions love it or if it brings tears to our eyes or if it wins awards or if we buzz about it to the point that it goes viral. The only real measure of whether it’s “good marketing” or not is whether or not it sells product. All that aside, I LOVE this commercial!
I think there is still a lot to be said for being able to powerfully DRAMATIZE the benefit YOUR product offers in a way that connects with the customer not just on a logical level, but on an emotional one.