Look what CAT dragged in…

Here’s a video from Caterpillar for their extra tough mobile phones. The commercial itself may be new, but its messaging strategy is one of the oldest, and most effective, there is when it comes to marketing storytelling: Dramatize the benefit!

This message and the way it’s shared deserve kudos because it showcases the benefit of the product in a way that is consistent with the identity of the CAT brand itself.