Month: August 2014

So are there customers here or not?

You’ve probably heard this one before, but like a lot of good stories, it bears repeating. Two sales people from an American shoe company visit Aboriginal Australia. One reports back, somewhat despondently, “There is no market here…nobody wears shoes.” The other reports back, excitedly, “There are tons of customers here…nobody wears shoes! Send inventory immediately!” […]

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