Month: May 2015

How and why do customers buy?

One very useful tool we have to help understand how consumers make decisions is the 5 stage consumer decision-making model. The model proclaims there are 5 specific steps consumers go through in every decision they make. The steps, in order, are: Problem/Need Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Evaluation The developers of the theory go on […]

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The world could use a little more of this…

Yeah, I know this is mostly a “business” BLOG. But you also recall that I passionately believe that business has the opportunity to BE an inspiration to the world it serves. Plus, ’cause we all know it ain’t easy, sometimes just a little surprise inspiration can be a very beneficial thing. So with that in […]

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Goodbye, old friends. Jolly good show!

First, let me point out that I have LOVED Mad Men since discovering this television masterpiece back in 2007. Set in the 60s, it was a great tribute to that era and also a very aptly done salute to advertising’s contributions to popular culture while also pointing out how tough the whole creative process has […]

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Good marketing does what, again?

Just a little refresher course on how to know if  marketing we’re observing is “good marketing” or not. I thought I’d do this  by quoting some of my favorite marketing authors… “The goal of advertising is to sell more stuff to more people more often for more money” – Sergio Zyman “If it doesn’t sell, […]

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Networking is BRANDING!

  Networking can be the most powerful marketing tool you have. This is because it puts you face-to-face with prospects, enables you to get to know all about how you can help them, then enables you to tailor your introduction to exactly that. When you network, you are the brand to those you meet wherever […]

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