Month: July 2015

Why you shouldn’t be too quick to change a strategy (or a whole system)…

A systems approach in the design of any organization, big, small, for profit, not-for-profit, governmental, whatever, is a good idea. When you systematize the process, you have the opportunity to powerfully replicate what works and potentially avoid what causes inefficiencies. If you want to revisit some of the reasons why a systems approach will help […]

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Best word business ever added to its decision-making vocabulary

Arguably the smartest business word ever uttered, and adopted into the business vocabulary, is “contingency.” The dictionary defines contingency as “A future event or circumstance that is possible but cannot be predicted with certainty.” Doesn’t that apply to just about every aspect of strategy in any sector? Nothing can be predicted with certainty and nothing […]

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Branding comes down to this…

A lot of times we like to lay more blame at the feet of ad agencies than they deserve.  You may recall from how snarky I get around Super Bowl season each year that I’m as guilty of this as anyone. Revisit some of those musings here if you like. I think it’s worth noting that the advertisement is […]

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