Three simple steps:
1. Find out what your customers want.
2. Find a cost-effective and profitable way to give it to them.
Just that simple. Start doing this and you’ll be amazed at the results you get. If you’re already doing something like this, go back and make sure you’re not leaving a step out.
Test it for yourself and I’ll bet you’ll have a hard time arguing that it’s a simple strategy.
Simple, yes. Easy? Not so much. And that’s why so many fail.
A complex system that does not work is invariably found to have evolved from a simpler system that worked just fine.“ – Murphy’s Law of Computing