There are any number of ways one can become an entrepreneur, and there are many ways to earn success as an entrepreneur. While there may truly be no “one best way” to get there, my belief, based on advice from entrepreneurs I admire and my own journey, is that there is a preferred path to […]
Need to write some ad copy? A flyer? A cover letter? An e-mail? Copy for your website? Here’s a time-honored formula that’s sure to work for you. An oldie but a goodie. AIDA – Attention, interest, desire, action. Those four hallowed words reverently dictate how you can write persuasive copy. It’s a formula that’s been […]
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