by admin | Feb 23, 2015 | Brand, Marketing, strategy
First, a thousand thanks to the AMAOKC for having me moderate the 2015 Superbowl Showdown at the February meeting. I always LOVE doing it, and as I get older, my appreciation for being asked to do it escalates, yet I also know there’s gonna be a year when...
by admin | Jan 5, 2009 | Marketing
Yes indeed! I wasn’t kidding in my Sept. 3, 2008 post when, after praising WD-40 for saving the day, I said, “No wonder there’s a WD-40 fan club.” Check it out! Your business has a fan club, too. People talk about their experiences with your...
by admin | Sep 3, 2008 | Marketing, Networking
A colleague of mine relayed a story of a luncheon she was attending a while back. She and her group wound up seated at a table near the kitchen door, which usually wouldn’t have been significant, except that the door had a horrible squeak to it. Actually, she...
by admin | Jan 30, 2016 | Entrepreneurship, Marketing, Networking, Research
If there’s one resource I absolutely love, it’s the library. If there’s one place that levels the playing field, if there’s one place I don’t mind my tax dollars going, it’s the library. The OKC Metro Library system has been a...
by admin | Dec 23, 2015 | Brand, Efficiency and Effectiveness, Marketing, Organizational Design
I grabbed this article from BizJournals.com. It originally appeared last year, and here’s a direct link if you’d like to read the original post. Good article and a good site! Harvey Mackay: 10 valuable business lessons from Santa Santa brings merriment to...
by admin | Feb 3, 2014 | Brand, Marketing, strategy
In a couple of weeks I’ll be moderating the AMAOKC’s annual Super Bowl Showdown. I don’t get a vote in what gets picked or anything, but if you’re interested, here are some that I thought were worth talking about. It’ll be...
by admin | Feb 1, 2014 | Brand, Efficiency and Effectiveness, Marketing, Social Media
For as long as I’ve had the honor of appearing on your screen as a Blogger, I have made essentially an annual tradition of bashing the whole pomp and circumstance surrounding the time of year I’ve come to call “Super Bowl Season.” I have stated...
by admin | Jan 31, 2013 | Brand, Marketing, Research, strategy
You’d think because my profession is marketing that the Super Bowl would be my favorite time of the year. That’s not exactly the case. While it is always interesting to see how these organizations develop huge productions that do indeed grab the eye, may...
by admin | Jul 18, 2012 | Brand, Marketing
My dear wife, Terri, and I celebrated the 10th anniversary of the day we met by doing the same thing we were doing the day we met, which is fighting for a CURE for muscular dystrophy. Terri was a district director way back then and the Summer Sizzler Car Show was one...
by ambooth | Jan 19, 2012
Reading Room The Great Game of Networking: Simple, fun, actionable strategies for becoming a networking all-star! By: Dr. Burt Smith Made to Stick: Why Some Ideas Survive and Others Die By: Chip Heath & Dan Heath The Cluetrain Manifesto: The End of Business as...
by ambooth | Jan 19, 2012
Programs tailored forYOUR audience Great Game of Networking ECHO Marketing System The Auctioneer in YOU! Great Game of Networking Minimize effort, make more contacts, get more leads, make more money, and have a lot more fun doing it! Based on his book by the...
by admin | Nov 8, 2011 | Marketing
Retailers light up when they talk about “Black Friday.” This is the Friday right after Thanksgiving where they offer all kinds of crazy deals and hope to start to show black ink instead of red for the first time during the typical year. I’ve already...
by admin | May 16, 2010 | Marketing
Really effective organizations recognize that marketing is not a department, but a philosophy that permeates every aspect of its operations. They don’t just decide to “do” some marketing, marketing impacts every decision that is made. Really great...
by admin | May 18, 2009 | Marketing
Marketing Legend Theodore Levitt coined the often-used phrase, “Marketing Myopia,” as a way to describe how sometimes a short-sighted vision can short-change an organization. Most people may not be as familiar with the term, Marketing Myopia, as they are...
by admin | Apr 22, 2008 | Marketing, Networking
I once heard a story about William McKinley, the 25th president of the United States. He was trying to fill a position on his staff and was struggling to decide between two candidates whose qualifications were pretty much equal. That was, however, until something...
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