What’s the #1 rule of branding that has to be top of mind at all times? The customer owns it! The most important rule of branding is to recognize that the customer ultimately owns the brand, not us. It has always been that way, but social media has just been providing irrefutable proof over the […]
Well, can't say I'm surprised, but I am still a little sad. Got an e-mail from the president of Family Video some time ago announcing that they were shutting their doors. Very gracious, thankful, forthright e-mail letting us customers know how much we were appreciated...
I’ve always appreciated the Jewish proverb which states that good is the enemy of great. This has been applied many ways over the years, but it’s especially useful in reminding us of the negative consequences that can come from merely settling for for “good” when we are capable of so much more, whether we’re talking […]
As you look at the pictures to your left and read what you’re about to, you may think I’m a little too easily impressed. And granted, it doesn’t take much to impress me. I grew up in a town that only had 36 people in it, so things like pushing the buttons in an […]
Og Mandino once said “Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.” I think every success offers a lot of valuable lessons, too, and I know for a fact that most managers don’t spend nearly enough focus on how to derive […]
Communication! If you look at any successful relationship, chances are the key thing that makes it successful, the common denominator, is effective communication. Communication that is candid, respectful, useful, timely, concise, relevant, interpersonal, and any other adjectives you can think of to describe it. It all comes down to communication. Leadership is very much a […]
My wife and I found ourselves watching a day and a half’s worth of shark documentaries on the National Geographic channel during our safer-at-home experience. Hey, we had to something to fill the void between finishing all the Tiger King episodes, all the Tiger King documentaries, and while eagerly awaiting the forthcoming movie about Tiger […]
All organizations exist in a dynamic environment. The very nature of that dynamic environment means there will be things that will necessitate change for the organization. Constantly. One way the most successful organizations cope with change is to constantly be a student of their environment while constantly asking “what if…” questions, then brainstorming potential strategies. […]