If you’ve been to the movies lately (and my family has been a bunch this summer ’cause there have been some great ones!) you notice there’s a trend going on that kind of seems to come and go. You’ll see ads and commercials for local organizations run before the previews of coming attractions start. You’ll also […]
Seth Godin is a brilliant marketer. He often posts a blog entry of only one sentence or a few sentences. And people think it’s amazing. And when he does it, it is. If I were to do that, it’d just look like I was trying to imitate Mr. Godin. Or just lazy. Or both. Which […]
Off and on over the years I’ve taken a few jabs at Wal-Mart. You might think it’s because I grew up in a family owned business and that family-owned business was a little grocery store and that I have such dislike because Wal-Mart is often accused of running the “little guy” out of business. Nope, […]
The first question we should always ask when entering any situation that could be a networking situation, and you’ll likely find that ANY situation CAN become a networking situation (done tastefully and tactfully, of course) is…. Who here can I help? I got this idea from Dr. Robert Cialdini, who is considered by many to […]
I often hear decision-makers talk about how they need a new logo, a new brand identity, a new website, or they need to “do more social media” or any other number of things that may indeed be worth looking at, but may not be the real problem or the best place for their attention. One […]
Something I like to help clients do is maximize every resource. When that maximization also offers some potentially high ROI activity, all the better. It should come as no surprise that Amazon provides us with a fine example of this very concept in action. I ordered some stuff from Amazon and it arrived in the […]
Need to write some ad copy? A flyer? A cover letter? An e-mail? Copy for your website? Here’s a time-honored formula that’s sure to work for you. An oldie but a goodie. AIDA – Attention, interest, desire, action. Those four hallowed words reverently dictate how you can write persuasive copy. It’s a formula that’s been […]
There are a lot of fine points to networking, and you can find a lot of good tips all over the place from a lot of authors, but to me, here’s one big secret you need to know if you want to be successful at networking. Here it is: You gotta do it! Like exercise, […]
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