Brand

How about a sure-fire copy writing formula?

Need to write some ad copy? A flyer? A cover letter? An e-mail? Copy for your website? Here’s a time-honored formula that’s sure to work for you. An oldie but a goodie. AIDA – Attention, interest, desire, action. Those four hallowed words reverently dictate how you can write persuasive copy. It’s a formula that’s been […]

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Value: If you’ve got it, flaunt it!

A while back a little crisis erupted when a local fuel vendor announced that a few batches of its gasoline had too high an ethanol content. High enough to potentially cause engine damage. Several Oklahoma City metro convenience store locations were affected, and they of course had to notify the public of the unfortunate news. […]

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Great golf opportunity for a GREAT cause!

I’ll get right to two important points: 1 – Super classy golf tournament at Coffee Creek. 2 – Support of the tournament helps fund Max Dobson’s “Teaching the Disabled Child” class and the Oklahoma Christian University chapter of the American Marketing Association. Here’s a link to the registration form: AMA Golf Brochure 2016. Find me at […]

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