The first question we should always ask when entering any situation that could be a networking situation, and you’ll likely find that ANY situation CAN become a networking situation (done tastefully and tactfully, of course) is…. Who here can I help? I got this idea from Dr. Robert Cialdini, who is considered by many to […]
I often hear decision-makers talk about how they need a new logo, a new brand identity, a new website, or they need to “do more social media” or any other number of things that may indeed be worth looking at, but may not be the real problem or the best place for their attention. One […]
Something I like to help clients do is maximize every resource. When that maximization also offers some potentially high ROI activity, all the better. It should come as no surprise that Amazon provides us with a fine example of this very concept in action. I ordered some stuff from Amazon and it arrived in the […]
Need to write some ad copy? A flyer? A cover letter? An e-mail? Copy for your website? Here’s a time-honored formula that’s sure to work for you. An oldie but a goodie. AIDA – Attention, interest, desire, action. Those four hallowed words reverently dictate how you can write persuasive copy. It’s a formula that’s been […]
There are a lot of fine points to networking, and you can find a lot of good tips all over the place from a lot of authors, but to me, here’s one big secret you need to know if you want to be successful at networking. Here it is: You gotta do it! Like exercise, […]
A while back a little crisis erupted when a local fuel vendor announced that a few batches of its gasoline had too high an ethanol content. High enough to potentially cause engine damage. Several Oklahoma City metro convenience store locations were affected, and they of course had to notify the public of the unfortunate news. […]
If there is an opportunity to get in front of an audience, you can bet marketers will find it. The picture to the left illustrates one such example. The good folks at Coca Cola determined that those concrete poles that serve as safety/security barriers to the entrance to such places as Wal-Mart were not being […]
I’ll get right to two important points: 1 – Super classy golf tournament at Coffee Creek. 2 – Support of the tournament helps fund Max Dobson’s “Teaching the Disabled Child” class and the Oklahoma Christian University chapter of the American Marketing Association. Here’s a link to the registration form: AMA Golf Brochure 2016. Find me at […]
Contact Dr Burt
Subscribe to My RSS Feed
Subscribe to Email Updates
Recent Comments