The other day I was making my ritual purchase of a soft drink at the OnCue Drive-Thru. To my “yes” response to the question “Will that be all?”, Erika,the nice young lady who often takes care of me when she works the drive-thru asked, “What about your wife?” “Well, what about my wife?” was the […]
Marketing
A simple formula for getting more business…
Simple formula: If you want MORE business, simply go GOOD business. Do the kind of business that will make your customers happy they chose to do business with you. Do the kind of business that will have them choosing YOU for any future business. Do the kind of business that will encourage them to happily […]
Why the new Magnum, P.I. could fail big-time…
I’m gonna go all “grouchy old man” on you and predict early that the new Magnum, P.I. series could fail. For one thing, the original show was really good because it was, well, original! It was a cool action show yet the characters were believable and likeable, they grew and developed over the show’s 8 seasons, […]
Lights…camera…advertise?
If you’ve been to the movies lately (and my family has been a bunch this summer ’cause there have been some great ones!) you notice there’s a trend going on that kind of seems to come and go. You’ll see ads and commercials for local organizations run before the previews of coming attractions start. You’ll also […]
Why showing up is the SECOND most important thing about networking…
You’ve probably heard the saying, “70% of success is showing up.” You may have heard different statistics associated with it and/or you may have heard the quote attributed to different people. Regardless of who originated it, like a lot of sayings that have been passed down through the ages, there’s a lot of truth in […]
Why I’m not a Wal-Mart Customer…
Off and on over the years I’ve taken a few jabs at Wal-Mart. You might think it’s because I grew up in a family owned business and that family-owned business was a little grocery store and that I have such dislike because Wal-Mart is often accused of running the “little guy” out of business. Nope, […]
What is “Quality?”
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what […]
Fix this first (‘Cause you may be worrying about the wrong things…)
I often hear decision-makers talk about how they need a new logo, a new brand identity, a new website, or they need to “do more social media” or any other number of things that may indeed be worth looking at, but may not be the real problem or the best place for their attention. One […]