Something I like to help clients do is maximize every resource. When that maximization also offers some potentially high ROI activity, all the better. It should come as no surprise that Amazon provides us with a fine example of this very concept in action. I ordered some stuff from Amazon and it arrived in the […]
Congratulations to Jeff Bezos. Turns out he recently surpassed Bill Gates as the world’s richest person. Mr. Bezos became the world’s richest person as the founder of Amazon.com. Amazon, of course, started out as an “online bookstore” and has now evolved into the world’s largest retailer. That was accomplished by setting a grand vision, working […]
There are a lot of fine points to networking, and you can find a lot of good tips all over the place from a lot of authors, but to me, here’s one big secret you need to know if you want to be successful at networking. Here it is: You gotta do it! Like exercise, […]
Yep, I’ve got a sure fire, time-honored, market-proven system that’ll help you have all the success you want in your endeavor, and then some. Three simple steps: 1. Find out what your customers want. 2. Find a cost-effective and profitable way to give it to them. 3. Repeat. Just that simple. Start doing this and […]
Every time I attend a seminar or pick up a book on marketing I find myself fighting the urge to go down one rabbit trail after another. While it’s good to keep an open mind and check out lots of different ideas and viewpoints, I think a much wiser approach is to peek through the […]
What a crazy, uncertain time we live in. I realize that just about any generation could say that, but you’ve gotta admit, things are pretty nuts right now and without getting even the least bit political here, we’re venturing into some uncharted waters this election year. Uncertainty always plays havoc with the stock market and […]
A while back a little crisis erupted when a local fuel vendor announced that a few batches of its gasoline had too high an ethanol content. High enough to potentially cause engine damage. Several Oklahoma City metro convenience store locations were affected, and they of course had to notify the public of the unfortunate news. […]
There is a logical part of us that knows economic downturns are inevitable. But emotionally, they’re still hard to accept and even harder to muddle through. But the truth is, just as a robust economy offers opportunities, so does a downturn. A downturn may be a good time to grow. If you’ve been wanting to […]
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