strategy

Billboards? Really?

Ever bought something singularly because you saw an advertising message on a billboard? More than likely, the answer is "No." If the next question is, "Does that mean billboards don't work?", the answer is also "No." Yes, I am aware that it is 2022 and there are...

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The real enemy of greatness…

The real enemy of greatness…

I’ve always appreciated the Jewish proverb which states that good is the enemy of great. This has been applied many ways over the years, but it’s especially useful in reminding us of the negative consequences that can come from merely settling for for “good” when we are capable of so much more, whether we’re talking […]

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All hail the power of the pivot…

All organizations exist in a dynamic environment. The very nature of that dynamic environment means there will be things that will necessitate change for the organization. Constantly. One way the most successful organizations cope with change is to constantly be a student of their environment while constantly asking “what if…” questions, then brainstorming potential strategies. […]

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