strategy

What’s next?

Everybody wants to know “what’s next” in terms of the post-pandemic 2020 and beyond. I wish I knew. I’ll add that I don’t have a lot of faith in anybody who claims they do know, to be quite candid and just a little snarky. The optimist in me likes to think

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Lights…camera…advertise?

If you’ve been to the movies lately (and my family has been a bunch this summer ’cause there have been some great ones!) you notice there’s a trend going on that kind of seems to come and go. You’ll see ads  and commercials for local organizations run before the previews of coming attractions start. You’ll also […]

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Me and Seth Godin…

Seth Godin is a brilliant marketer. He often posts a blog entry of only one sentence or a few sentences. And people think it’s amazing. And when he does it, it is. If I were to do that, it’d just look like I was trying to imitate Mr. Godin. Or just lazy. Or both. Which […]

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One of the saddest things you’ll ever see…

One of the saddest things you’ll ever see is a leader who doesn’t lead. They want the title, they want the position, they want the power, they want whatever it is they want, but they don’t want to serve. They don’t want to make tough decisions, they don’t want to take responsibility, they don’t really […]

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What is “Quality?”

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what […]

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Before you give up on your resolution, remember this…

Lots of people set resolutions for the new year, and lots of people end up abandoning them a few weeks afterward. What’s worse, these people often end up feeling like they failed. Or worse, they consider themselves a “Failure.” Remember, success is a process, not an event. We talked about that some time ago, and […]

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How about a sure-fire copy writing formula?

Need to write some ad copy? A flyer? A cover letter? An e-mail? Copy for your website? Here’s a time-honored formula that’s sure to work for you. An oldie but a goodie. AIDA – Attention, interest, desire, action. Those four hallowed words reverently dictate how you can write persuasive copy. It’s a formula that’s been […]

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