"Free" has always been a word customers love. Consequently, "free" has always been a very effective marketing tactic when the cost of giving away what you offer is offset by what it costs to acquire the customer.If you're a doughnut shop and you give away one...
I saw a noteworthy copy writing tactic used on the tailgate of a services company while driving around the other day.It had the company name, a short tagline, and the call to action, "Google us."Nothing fancy, but I think remarkably powerful in its simplicity.And if...
Simple formula: If you want MORE business, simply go GOOD business. Do the kind of business that will make your customers happy they chose to do business with you. Do the kind of business that will have them choosing YOU for any future business. Do the kind of business that will encourage them to happily […]
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
The obvious yet surprisingly often overlooked reason repeat business is so important is that having a happy customer return means not having to spend money attracting a new one. Customers that come back are already coming back at a premium because there are no acquisition costs associated with that business. Costs we would have ordinarily had […]
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