Before we get too far down the road in 2015 (if your new year is like mine, it’s already a whirlwind), let me say THANK YOU for a great 2014. To get to make my living in a profession I love is a blessing that I hope I never take for granted, and if I […]
Thursday may be just another AMA meeting for some, but for me it’ll mark my 20th straight year to darken the doors of an AMA meeting. I have not missed a luncheon meeting since attending my first one way back in October of 1994. I’ll be attending meeting number 199 that day (it would be […]
In a couple of weeks I’ll be moderating the AMAOKC’s annual Super Bowl Showdown. I don’t get a vote in what gets picked or anything, but if you’re interested, here are some that I thought were worth talking about. It’ll be interesting to see if any of these make the cut. My bet is the […]
Below is a link to an article shared in a Tweet by Tim Berney, founder and president of VI Marketing and Branding. Tim spoke to an entrepreneurship class of mine a while back, as he has done many times over the years. This very successful entrepreneur gives his time and wisdom to the class, and […]
A good time was had by all and a boatload of money got raised for the Dream Fund Thursday night thanks to the Oklahoma City Marcomm Community. It’s always fun to hang out with marketing gurus (and AMA Past-Presidents) Brian Blake and Kevin Jessop, but to get to share the stage with these pros was […]
Nineteen years ago this month I attended my first AMA Meeting and haven’t missed one since! Yes, you read that correctly, I have not missed a meeting in all that time. To commemorate the occasion, AMAOKC Vice President of Programs, Stew Law, had Dr. Isaac Munoz, Manager of Customer Insights from one of my favorite […]
A career in marketing is a blast. Yes it can be crazy at times, but when it all fits together and you get (or exceed!) the RESULTS you were looking for, there are very few things as satisfying just because you know in your gut what it took to meet such a challenge. My own […]
Ries and Trout’s The 22 Immutable Laws of Marketing is considered by many to be a marketing classic. Positioning, another title of theirs, was named Ad Age’s #1 marketing book of all time. Many of my American Marketing Association colleagues agree they are both worth reading and re-reading despite being published decades ago. The 22nd […]
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