american marketing association

A toast…to the AMAOKC (Again!)

by help@aptechokc.com | Apr 16, 2013 | Brand, Leadership, Marketing, Networking

Sometimes being dead wrong can turn out to be a good thing! When the idea last year for doing an evening event at the Oklahoma City Chapter of the American Marketing Association came up, a banquet-type event (translation: labor-intensive event!), I was skeptical at first, and I said so. I did it in the same […]

Is marketing a thankless profession?

by help@aptechokc.com | Sep 6, 2012 | Brand, Leadership, Marketing

When was the last time you saw a parade held in honor of the marketing professionals of the world? The role played by marketers is crucial! Consumption drives the economy of the world, and marketing helps stimulate that consumption by demonstrating and delivering value on behalf of customers, who are the undisputed focal point of […]

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american marketing association

A toast…to the AMAOKC (Again!)

Is marketing a thankless profession?

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