You’ve probably heard the saying, “70% of success is showing up.” You may have heard different statistics associated with it and/or you may have heard the quote attributed to different people. Regardless of who originated it, like a lot of sayings that have been passed down through the ages, there’s a lot of truth in […]
Seth Godin is a brilliant marketer. He often posts a blog entry of only one sentence or a few sentences. And people think it’s amazing. And when he does it, it is. If I were to do that, it’d just look like I was trying to imitate Mr. Godin. Or just lazy. Or both. Which […]
There are a lot of fine points to networking, and you can find a lot of good tips all over the place from a lot of authors, but to me, here’s one big secret you need to know if you want to be successful at networking. Here it is: You gotta do it! Like exercise, […]
“Customers tend to avoid a restaurant that’s going aswamp in its own sludge.” McDonald’s Ray Kroc used to tell his franchisees and managers. He demanded that each restaurant, especially the restrooms, be spic and span, and he would totally flip out if he walked into one of his restaurants and found it anything less than spotless. If […]
First, let me point out that I have LOVED Mad Men since discovering this television masterpiece back in 2007. Set in the 60s, it was a great tribute to that era and also a very aptly done salute to advertising’s contributions to popular culture while also pointing out how tough the whole creative process has […]
For almost as long as I’ve been blogging, one huge message I’ve tried to impart is that you do NOT want to get caught competing strictly on price. You can read those old musings here if you need convincing of what a disastrous, slippery slope that can turn out to be. Otherwise, here’s a nice […]
When I first wrote about CVS’s decision to end its sale of tobacco products, I praised how the decision honored their mission. I also had some concerns about how Wall Street would react to CVS’s decision, which essentially meant that it would be foregoing several million in revenue as it said goodbye to tobacco products. […]
Brands are still powerful. Building a solid brand is still a noble – and profitable – pursuit. You should work to build as strong a brand as you can and then work to make it even stronger, because a good brand is indeed money in the bank. It’s like having a printing press on which […]
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