Here’s a 5 Hour Energy commercial that demonstrates the concept of cause marketing (or cause-related marketing if you prefer that term) at work. As we’ve discussed before, cause marketing is a win-win-win opportunity for marketers (revisit that here if you like). This commercial is almost a walk-through of how cause marketing can affect the consumer’s […]
Earlier this month I had the privilege of traveling to Grapevine, Texas to help a fellow speaker and good friend of mine, Dave Lieber, raise money for a superb cause he co-founded a few years back called Summer Santa. You can learn more about what they do here, and don’t be embarrassed if you get […]
Here’s a commercial that I loved! It really showcases how organizations should exist not to just make products or provide services, but to enrich lives! Every organization should clearly define its purpose. It’s purpose should identify exactly WHO it serves and HOW. Every subsequent decision should be derived from that purpose. Granted, there are a […]
My dear wife, Terri, and I celebrated the 10th anniversary of the day we met by doing the same thing we were doing the day we met, which is fighting for a CURE for muscular dystrophy. Terri was a district director way back then and the Summer Sizzler Car Show was one of her many […]
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