Part of "Marketing 101" dictates that a big key to marketing is making sure that the value of your offering (your value proposition) has something that the other guys don't. You need to have some kind of competitive advantage. This can be as simple as just doing...
My wife and I found ourselves watching a day and a half’s worth of shark documentaries on the National Geographic channel during our safer-at-home experience. Hey, we had to something to fill the void between finishing all the Tiger King episodes, all the Tiger King documentaries, and while eagerly awaiting the forthcoming movie about Tiger […]
A lot of great things have happened in Oklahoma City in the 25 plus years I’ve been part of the business community. The opening of Costco here in town is but one example of how it’s just getting better and better! It’s no secret Sam’s loses a lot of sleep over the threat Costco poses, […]
Simple formula: If you want MORE business, simply go GOOD business. Do the kind of business that will make your customers happy they chose to do business with you. Do the kind of business that will have them choosing YOU for any future business. Do the kind of business that will encourage them to happily […]
The great investing website, Seeking Alpha, ran this article about a lawsuit Procter and Gamble has filed against a competitor in the razor category for patent infringement, deceptive practices, and a whole bunch of other stuff. You can read the article here if you like. What struck me as interesting was how they phrased their […]
Wrigley’s says gum sales are down. Why? Largely because of technology. Yes, you read that correctly. Technology. Most chewing gum is sold at the checkout counter thanks to its being conveniently placed right by the register as you complete your shopping experience. In days gone by, the colorful displays and packaging might catch the customer’s eye and entice a […]
Gillette has always made a good razor, one capable of commanding a premium price and maintaining a loyal following, which is an excellent formula for success in any market sector. Procter & Gamble recognized this several years ago and wisely purchased the company to add to its stable of other category-dominating brands. But sometimes even […]
Jack Welch gave me some of the best business/career/strategy advice I’ve ever received. Now, to be fair, he didn’t do it in one of our intimate conversations. Mr. Welch and I have never had any intimate conversations. Or any other manner of conversation. In fact, we’ve never even met. But I do consider him to […]
Contact Dr Burt