copy writing

Good copy, Home Depot!

Pop quiz: Is this good marketing? The answer in a moment (like you didn’t already know what the answer is!). (Psst… you can find a hint here if need be. Anyhow, on with the story. I spied this display right outside the main entrance to Home Depot. They had an immaculately trimmed Christmas tree with […]

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Wanna stand out? Take a lesson from retail history…

The following passage is from Natasha Vargas-Cooper’s book, Mad Men Unbuttoned: A Romp Through 1960s America. Nineteenth-century markets and general stores were overstuffed with merchandise. Products poured out of barrels or were haphazardly piled on top of one another in crates. Consumer goods were shelved rather than displayed. In the mid-century, space became luxury because […]

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