The other day I was making my ritual purchase of a soft drink at the OnCue Drive-Thru. To my “yes” response to the question “Will that be all?”, Erika,the nice young lady who often takes care of me when she works the drive-thru asked, “What about your wife?” “Well, what about my wife?” was the […]
Below is a link to an article shared in a Tweet by Tim Berney, founder and president of VI Marketing and Branding. Tim spoke to an entrepreneurship class of mine a while back, as he has done many times over the years. This very successful entrepreneur gives his time and wisdom to the class, and […]
In his autobiography, Jack: Straight From the Gut, Jack Welch, arguably the greatest CEO of all time, makes an insightful proclamation: Companies can’t give job security. Only satisfied customers can do that. If you own the business, there’s your formula for success. If you happen to be the employee of an organization, the formula works […]
Especially in the digital age, sending a hand-written correspondence to someone is a way to distinguish your brand. As I wrote in The Great Game of Networking, customers appreciate not only the attention, but the time it took you to send the note. My friend Rachel Wagner is an expert in business etiquette and she […]
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